When a business makes its product unique from others, this strategy is known as what?

When a business makes its product unique from others, this strategy is known as what?

• A. Product Differentiation
• B. Brand
• C. Product Range
• D. USP

Answer: (A)

Product differentiation is about making your product stand out from rivals by offering unique features, design, quality, or services that customers notice and value. This strategy helps a business attract a specific group of customers, justify higher prices, or build loyalty because the product feels different in a positive way. The other terms relate to different ideas: a brand is the overall image and reputation of the business; a product range is the variety of products offered; a USP is a specific claim of what makes the product unique, which is part of differentiation but not the whole strategy itself.

Product differentiation is about making your product stand out from rivals by offering unique features, design, quality, or services that customers notice and value. This strategy helps a business attract a specific group of customers, justify higher prices, or build loyalty because the product feels different in a positive way. The other terms relate to different ideas: a brand is the overall image and reputation of the business; a product range is the variety of products offered; a USP is a specific claim of what makes the product unique, which is part of differentiation but not the whole strategy itself.