Which intermediary buys large quantities from producers to supply other businesses?

Which intermediary buys large quantities from producers to supply other businesses?

• A. Retailer
• B. Wholesaler
• C. E-Commerce (Place)
• D. Public Relations

Answer: (B)

Intermediaries in the distribution chain include those who move goods from producers to other buyers. The description matches a wholesaler: they buy large quantities from producers and then supply other businesses, such as retailers, in smaller lots. This bulk buying and reselling to business customers helps producers reach shops efficiently while retailers get goods in manageable quantities. Retailers primarily sell to end consumers, so they aren’t focused on supplying other businesses in bulk. The option about online channels is a way of selling, not a specific intermediary role, and public relations is about managing communication, not distributing products.

Intermediaries in the distribution chain include those who move goods from producers to other buyers. The description matches a wholesaler: they buy large quantities from producers and then supply other businesses, such as retailers, in smaller lots. This bulk buying and reselling to business customers helps producers reach shops efficiently while retailers get goods in manageable quantities. Retailers primarily sell to end consumers, so they aren’t focused on supplying other businesses in bulk. The option about online channels is a way of selling, not a specific intermediary role, and public relations is about managing communication, not distributing products.