Which term describes advertising to people within the organization?

Which term describes advertising to people within the organization?

• A. External Advertising
• B. Job Description
• C. Internal Advertising
• D. Personal Statement

Answer: (C)

Advertising to people within the organization is internal advertising. It means posting vacancies where current employees can see them—on the intranet, noticeboards, or internal emails—to fill roles with staff who already understand the business. This approach often speeds up recruitment, lowers costs, and supports career development and succession planning, since it taps into known skills and culture. External advertising, by contrast, reaches people outside the company and is used when internal candidates aren’t available. A job description outlines what the role involves and what’s required, but it isn’t aimed specifically at current employees. A personal statement is part of an application where a candidate explains their background and motives; it isn’t used to promote a vacancy to people already within the organization.

Advertising to people within the organization is internal advertising. It means posting vacancies where current employees can see them—on the intranet, noticeboards, or internal emails—to fill roles with staff who already understand the business. This approach often speeds up recruitment, lowers costs, and supports career development and succession planning, since it taps into known skills and culture. External advertising, by contrast, reaches people outside the company and is used when internal candidates aren’t available. A job description outlines what the role involves and what’s required, but it isn’t aimed specifically at current employees. A personal statement is part of an application where a candidate explains their background and motives; it isn’t used to promote a vacancy to people already within the organization.